The Rainier Valley Historical Society is putting together an illustrated history of the Valley to be published by Arcadia Publishing as part of its Images of America series in 2012. This is one of the photos.
By 1950 automobiles were the desired mode of transportation. Whereas most Rainier Valley residents had done their shopping close to home by necessity, now they could easily travel to other parts of the city for great deals – perhaps even to the newly opened Northgate Shopping Mall at the north end of town. Columbia City merchants decided to capitalize on the lure of the automobile to encourage residents to shop locally.
For a limited time shoppers earned lottery tickets by purchasing goods from local merchants. The grand prize: a 1950 Buick two-door Sedanette. The paper reported that the young man who won the car took the mike and asked “Who wants to buy the old klunk I’ve been driving around?”
Here admiring the car are (from left) Arthur Anderson, Grayson & Brown Hardware; Hy Funk, Columbia Food Center; C.W. Wedin, Columbia Realty Company; Jay Jacox, Halverson’s 10-cent Store; Menzo LaPorte, Rainier Valley Barber, and Russ Vold, Northwest Appliance Sales and Service.
Photo: Rainier Valley Historical Society.
–Eleanor Boba, RVHS Executive Director